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Social Responsibility & Development Vision

In terms of social responsibility, the company actively fulfills its public welfare commitments: for every box of products sold, 0.1 yuan is donated to the “Xinjiang Children’s Nutrition Improvement Fund” to support fruit nutrition packages for rural schools in southern Xinjiang. It also plans to add 5,000 mu of organic conversion orchards from 2025 to 2027 and build a zero-carbon demonstration factory to promote the green and sustainable development of the industry.

The company’s development vision is to become a leading enterprise in Xinjiang’s characteristic product industry, inherit and promote Xinjiang’s characteristic culture, and contribute to Xinjiang’s economic development. While creating value for customers, providing a development platform for employees, and contributing to society, it will continue to promote Xinjiang’s characteristic agricultural products to the whole country and even the world.

Business Philosophy & Core Competitiveness

The company adheres to the business philosophy of “Quality First, Customer Foremost” and is committed to providing customers with high-quality products and services.

Its core advantages are reflected in two aspects: first, relying on Xinjiang’s abundant resources of characteristic products to control the quality of raw materials from the source; second, leveraging its nature as a technology-driven enterprise, with intelligent equipment, full-process traceability systems, and advanced processing technologies to build a solid quality barrier. In addition, the core of the company’s competitiveness lies in continuous innovation and R&D, launching new products that meet market demands, while focusing on brand building and marketing to further enhance the company’s popularity and reputation.

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